Dec 11 2007

Google's new sliding ads


While browsing around a site a few minutes ago, I noticed new arrows showing up on Google AdSense leather boards and banners. Update: Square ads now have sliding ad buttons that slide ads vertically, and the banner ads slide new ads horizontally. Here are some pictures of the sliders





The slider lets your users scroll through a whole series of ads without reloading your website. What this means is on a big leather board that normally displays 4 ads, can now display up to 24 ads if the viewer decides to scroll through that particular ad unit.

I've noticed that the sliding arrows don't always come up, Google still shows the traditional "More Ads" link as well, so my assumption is the sliding ads are just an add-on to the "More Ads" link, except the ads are shown inside your ad unit, instead of on a new webpage.

This is a another huge feature for Google AdSense because it will allow readers to find even more relevant information, which will ultimately make the publisher more money. I am yet to see the sliders on any ad type other than horizontal ads so far, but I can only assume Google will have an answer for the other ad types soon.

It seems like Google has been pumping out a lot of new features recently (which I won't complain about), but why? I'm not going to say any one ad network is responsible for making the Google giant adapt, but they guys at Google are smart enough to know that they can fall just as fast at they rose to the top.


If you liked this post, you can subscribe to our RSS feed!